Giving a vivid understanding of people and their lives

About Unravel

Alison Gilbertson has over 25 years' research experience, and started her career working for a research agency. She then spent 11 years heading up the research department at GUS, the leading home shopping retail group. Alison then moved to McCanns and spent nearly 5 years as Head of Knowledge/Research Director.

She launched Unravel Research & Planning in 2005 with the aim of providing revealing, perceptive and challenging strategic thinking. Alison is passionate but versatile and draws on her wealth of experience to deliver grounded, business focussed insights. Unravel has a team of senior and experienced 'thinking partners' who can collaborate on projects.

Alison is a full member of the Market Research Society and the Association of Qualitative Researchers, and is Data Protection registered.

Loves:  A lively debate over a glass of red wine; walking her labador and watching Mad Men!


Unravel Research & Planning Ltd is a company registered in England and Wales. Company number with company number 5527100. Registered office Woodhead House, 44/46 Market Street, Hyde, Cheshire SK14 1AH. Website design by Creative Ground