The best projects are when you are constantly working out how to apply what you’ve discovered. You think about it in the bath & love to debate it with your colleagues. What changes can be made as a result of what you’ve heard, how to apply that knowledge to the communications strategy.

Here are some other examples of the type of work I have led:-

• Customer Closeness programme – on-going communications programme to disseminate knowledge about their customers. This had a significant impact on the whole business
• Christmas Shopping – how we are changing in our approach & attitude to Christmas
• Eye tracking study – using the latest eye tracking technology to optimise the direct mail communications
• Hard to Reach Audience research studies – how to communicate new Government initiatives with these audiences
• GUS Home Shopping Top Shopper Segmentation project - resulted in incremental sales of 8%
• British Horseracing Board – planned & co-ordinated the first Customer Research Review Programme
• Condom Segmentation Study - range rationalisation programme including in-store observation
• Sainsbury’s Bank Segmentation – linked their transactional segments to TGI